Phil over at The Shell Case has made some excellent points. Hopefully GW can become more customer-focused again.


I’ve been musing to myself recently that there has been a noticeable slip in quality from Games Workshop lately. Partly in terms of customer service in some stores – this is anecdotal evidence from various sources, the over emphasis on service towards younger gamers, the poor production standards of the White Dwarf – with fold outs not being properly cut, or not cut at all – and books rife with typos and inconsistencies. This is all after a drop in customers and annual inflation busting increase in prices – which is a traditional and short-sighted reaction to a drop off in trade to artificially inflate the profits of the company, increasing its worth and keeping share holders happy. All the while not tackling the problem.

Which is the customers with disposable income are being driven away by high prices, poor service, indifference, no community support an over emphasis on younger gamers –…

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